Scoreboard:
The Business of Football
The Financial Times proposes to publish this FT Report on 11 June 2026
We plan to include the following features (please note that this list is provisional)
The biggest world cup ever (and the business case behind it)
A look at why 2026 could be the most commercially powerful World Cup yet: expanded format, more inventory, and more host-city spend. The story tests the hype with the numbers that matter, attendance, viewership, streaming reach, hospitality and ticketing yield.
How do you stage a mega-event across a continent?
A logistical deep-dive into running a World Cup across the US, Canada and Mexico: travel distances, base-camp planning, border frictions, team and fan movement, scheduling, security and stadium operations.
The luxury fan: The cost to follow your country across America
This World Cup turns supporters into logistics managers and, increasingly, high-income consumers. We build a forensic “true cost” of attending (flights, hotels, tickets, internal travel, time off work), then report how fans from poorer countries hack the system: couch-surfing networks, community fundraising, debt.
The Cinderella economies
Expanded slots are rewriting football’s map, pulling new markets into the World Cup economy. We profile one “newcomer” nation as a business story: how diaspora scouting, dual-national pipelines and club pathways turn qualification into an economic event with prize money, sponsors and political capital at home.
Brazil: Export superpower, fading samba brand?
Brazil remains football’s most powerful talent factory, but its identity is now filtered through European clubs, agents and the transfer market. We investigate whether relentless exporting strengthens the Seleção as a global brand or dilutes the domestic ecosystem that once produced its distinctive style.
Turning the US into a football-loving nation
Can 2026 turn the World Cup into a lasting US football habit, or will it be a 39-day spike? And will Football ever usurp the position of US sports such as NFL, NBA and MLB?
The “part-time’’ World Cup star
A profile of a player from a debut or lesser-known World Cup nation (eg Cabo Verde, Curaçao or Uzbekistan) showing football’s hidden economic tiers: what it actually pays, where they play, and how precarious life can be outside the elite. The question is whether 2026 becomes a career-making shop window, translating into a better contract, sponsorship and long-term security.
Spain: Contenders in 2026, hosts in 2030
European champions Spain head into 2026 as one of the favourites, with a settled coach and a system that’s translating into results. The piece explores how that on-field push intersects with the off-field reality that Spain is already gearing up to co-host in 2030, including stadium and infrastructure choices, and the commercial strategy of selling “Spain” as both team and tournament platform.
Information
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