Data Capabilities
Discover the power of data at the FT
OUR OFFERING
At the FT, advertising is powered by data, shaping campaigns that are designed with evidence and built to deliver meaningful impact among the world’s most influential audiences.
Our advertising solutions are powered exclusively by first-party data from registered users. Through FT Target, we combine declared registration information with behavioural insight based on how readers engage with FT journalism - removing reliance on inferred segments or third-party proxies. Click here to learn more.
The most vital campaign decisions are made before a single impression is served. We don’t wait for results to optimise campaigns, instead data is embedded directly into the planning process - shaping campaign structure, context selection (where ads appear) and format selection before launch. Click here to learn more.
Campaign results are measured against FT benchmarks built from comparable audiences, formats and objectives. Our partners understand what ‘good’ looks like against proven FT standards, not generic averages. Click here to learn more.
CASE STUDIES
Mishcon de Reya
Mishcon de Reya wanted a new thought leadership campaign focusing on the EMEA and APAC regions. Their aim was to amplify brand awareness among the senior business audience who make up a large part of the FT readership.
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Iberdrola
An illuminating video series explored one of the world’s most urgent challenges – the energy transition. Including the story of Iberdrola’s move to renewables ahead of the curve, it was an engaging way to position the company as a leader in this vital shift.
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Data Capabilities
At the FT, advertising is powered by data, shaping campaigns that are designed with evidence and built to deliver meaningful impact where it matters most.
Content
Our in-house content studio design high-impact, multimedia content asset that brings your story to life.
Capabilities
At the FT, advertising is powered by data, shaping campaigns that are designed with evidence and built to deliver meaningful impact among the world’s most influential audiences.