Lombard Odier

To reach net zero, we must live more sustainably in all aspects of our lives.

Lombard Odier’s vision is for a net-zero, nature-positive economy that replaces our current linear ‘Take, Make, Waste’ model. We must move to an economy one powered by renewably-generated electricity, where we reduce our use of primary materials, and recycle and reuse more. In short, an economy that is Circular, Lean, Inclusive and Clean (CLIC®).

The objective for this campaign was to play a part in building this sustainable future.

The goal: to show how making even small changes in our daily lives can create significant reductions in our environmental impact.

The target audience: influential, high-net-worth C-suites.

Insight: consumer sentiment has shifted – the majority of people now want to take action to

build a sustainable future.

Examples

A question on food and drink consumption asked: Some coffee farmers are already feeling the impact of climate change. How do you make your morning coffee?

1. I use beans or grounds
2. I use disposable pods
3. I use biodegradable pods
4. I order from a delivery service
5. I don’t drink coffee!

Users learnt that despite coffee pods’ poor reputation when it comes to sustainability, the fact that they are pre-portioned can reduce the wastage that often comes with preparing coffee from beans or grounds. With 40-80% of coffee’s emissions arising from the harvesting and processing of beans, reducing wastage is a key part of minimising the environmental impact of coffee consumption.

The creativity of the Home Truths game grabbed the attention of FT readers.

Within three weeks, page views were 199% over target.

At the conclusion of the campaign, page views finished at 338% above target, with a ‘C-suite’ engagement of 38%, demonstrating strong resonance with our target audience.

The success of the campaign was down to many factors. But a key driver was our relationship with Lombard Odier. The mutual trust that comes from eight years of working together enabled us to move quickly from idea to execution, combining our different strengths to spark people’s imagination on how small daily changes in their home lives can help build a sustainable future.