The New DNA in modern decision-making

The new DNA in modern decision-making is a collaborative research report from the Financial Times and Twogether.

Through interviews with leaders across Europe, North America and Asia Pacific, we have developed six new personas and key recommendations for those seeking to support, understand or influence modern decision-makers. The research report examines the changing nature of decision-making, the challenges faced by senior leaders, and the humans behind the decisions.

Leverage the report to:

• Elevate your understanding of senior-leaders and discover the factors that are top-of-mind for them
• Explore the nuances of the six modern decision-maker clusters identified in the research, uncovering both differences and commonalities
• Equip yourself with practical communication strategies to effectively influence the stakeholders you engage with
• Place yourself in the best position to impact change across business plans within your organisation, or for your clients

Book a meeting with the team to discuss the findings and understand how you can use the study to enhance your business plans and strategies.