Business leaders aren’t short of information. They’re short of insight they can defend.

In a world of AI-generated noise, algorithmic bias and endless content, influence belongs to the brands leaders trust enough to act on.

Join the Financial Times for an exclusive breakfast briefing, where we share insights from new FT research on The New Dimensions of Influence, examining the sources, signals and voices that cut through the noise and shape boardroom decisions.

Get a front-row perspective on the tensions redefining marketing and brand leadership, from AI and misinformation to reputation, authority and executive influence, with views from some of the industry’s most respected and influential CMOs.

• How can brands earn influence when leaders trust less and feel overwhelmed?
• What makes insight credible in a world full of AI content?
• Are brands creating content people see, or insight leaders act on?
• How can CMOs create ideas that challenge assumptions?
• What makes executives choose one trusted brand over another?