The Financial Times invites you to our first Media Matters session of the year, Metrics that Matter.

Join us for a networking breakfast, as we explore how audience behaviour is shifting, and what brands need to do to stay relevant, visible and effective in an increasingly fragmented media landscape. With insights from industry experts, we’ll examine how audiences engage today and which environments, moments and formats deliver real impact.

We’ll be covering:

• The platforms and environments commanding genuine attention in 2026
• Key shifts in where, how and why audiences choose to engage
• Where attention builds or drops off along the journey
• The formats and approaches that most reliably reach decision-driving audiences