Media Matters at the FT

The Financial Times invites you to our last Media Matters at the FT session of 2025.

Join us for a networking breakfast as we explore what goes into creating campaigns that not only stand out, but deliver lasting impact.

Behind every standout campaign is a blend of sharp research, powerful storytelling and creative thinking rooted in purpose. With insights from experts from across the advertising landscape, we’ll unpack the elements that drive performance, from the first spark of an idea to execution.

We'll be covering

• How to translate complex insights into bold, audience-first creative
• Finding the “red thread” that connects strategy, execution, and impact
• What success really looks like in B2B: balancing brand ambition with measurable ROI

Speakers:

Jo Quaye, Head of FT Studio, Financial Times

Joanna Carrigan, Global Head of Creative Strategy, Financial Times

Victoria Monk, Group Head - Tech and Energy, Financial Times

Thursday 20 November, 2025

09:00 - 11:00 AM

Financial Times

Bracken House

1 Friday St, London EC4M 9BT