Media Matters at the FT

The Financial Times invites you to our latest instalment of Media Matters at the FT.

Join our experts for a networking breakfast as we explore how brands can harness the power of audio to build meaningful connections and deliver more resonant, effective advertising.

Great audio content isn’t just heard, it’s felt. At its core, it relies on a compelling story and engaging delivery.

As podcasting continues to evolve, its influence now stretches beyond traditional platforms, with clips reaching and engaging new audiences across social channels and beyond.

Unpack what’s next for audio, from the trends set to shape podcasting in 2026, to how brands are using it to reach new listeners, influence decision-makers and deliver standout content in a crowded landscape.

Speakers:

Alastair Mackie, Head of Business Development - Audio, TV, Film, Financial Times

Meg Wright, Content Director, Longitude, Financial Times

Matt Deegan, Director - Radio and Podcasting, Podcast Discovery

Tuesday 23 September, 2025

09:00 - 11:00 AM

Financial Times

Bracken House

1 Friday St, London EC4M 9BT