Media Matters sessions focus on timely topics affecting agencies and brands today. Each session explores the shifts shaping real commercial decisions, offering a place to stay close to what’s changing, learn from others across the industry, and take part in the conversations shaping what comes next.

Our sessions are led by peers from across the tech and media landscape, industry experts who are tackling the same pressures and priorities. Speakers bring first-hand perspectives on market shifts, real decision-making, and what’s driving performance right now, backed by insights from the Financial Times.

Metrics that matter
Thursday 26 March, 2026 | London
Explore how audience behaviour is shifting and what brands need to do to stay relevant, visible and effective in an increasingly fragmented landscape.

The new signals of trust
Thursday 16 July, 2026 | London
How can brands understand and leverage emerging trust signals that influence decision-making, from quality environments to identity verification to attention stability?

The anatomy of a campaign
Thursday 17 September, 2026 | London
In this hands-on session, our Creative team will guide you through the core elements of building an FT campaign. From shaping the brief through creative execution to delivery.

Building authentic connections through audio
How audio can be used to create meaningful engagement and deliver more effective campaigns.

Championing transparency in advertising
How brands can build trust, maintain accountability, and navigate transparency in digital advertising.

Campaigns that dare to be different
What it takes to create work that stands out and delivers lasting impact.