From CEOs sharing their perspectives on LinkedIn to employees building audiences of their own, the boundaries between personal and corporate influence are increasingly blurred. But when everyone has a platform, what really makes a voice stand out?

As the creator economy reshapes how we build trust and influence, there's plenty for businesses and professionals to learn from those who have built loyal audiences. We'll look at what makes these voices successful, how businesses can balance individual expression with corporate reputation, and what it takes to build credibility and stand out professionally.

Join Isabel Berwick, host of the Financial Times' Working It podcast, to explore what the changing rules of influence mean for brands, individuals and the future of work.