The world has not become information-poor; it has become trust-poor.
Today’s decision-makers are surrounded by more content, more channels and more competing viewpoints than ever before. With ai-generated content, misinformation and polarisation making credibility harder to judge, the question is no longer; what do I need to know? It's who can I trust.
New research from the Financial Times explores how global decision-makers navigate this shift, the signals they use to judge credible information, and why trusted, independent insight continues to matter in business decision-making.
Pre-register to access our latest research, The New Dimensions of Influence, on 24 June 2026.
of business leaders agree that speed of access to information matters less than accuracy when stakes are high
of these leaders trust AI tools (search/summarise/answer) to provide reliable information for strategic business decisions