FT x IPA | Bridging the Trust Gap

Trust is more than a brand value, it’s a strategic asset.

At the Financial Times, trust is not only at the heart of our journalism, it’s central to how we work with partners. Our unique position allows brands to reach senior, influential audiences in an environment defined by credibility, context and impact.

Whether you’re looking to:

• Align your brand with high-quality, insight-led content
• Engage decision-makers across key B2B sectors
• Develop bespoke campaigns grounded in thought leadership and data

We offer strategic, insight-driven partnership solutions that deliver measurable results.

Speak to the team to learn how we can help you build lasting trust with the audiences that matter most.