FT Storytelling - Find out more here

The FT has a highly sought after senior audience, and it’s important that advertising campaigns aim to both capture attention and build trust with our users.

By maximising creative storytelling techniques, campaigns have a much better chance of moving users through the marketing funnel.

Types of storytelling opportunities
Display formats (Rich Media) | Branded Content | Promoted Content

Why FT Storytelling?

1. Short-form content is the most effective way of driving advertiser attention.
2. User engagement with our long-form content helps build trust.

Our in house studio helps advertisers maximise their creative storytelling.