FT Outcomes

The FT started to explore the concept of ‘outcomes’ when cookie deprecation first emerged, asking ourselves some quite difficult questions centred around ‘with the changes about to hit marketers, are we in the best position to help them?’ This has resulted in the development of advertising solutions that move away from typical campaign metrics to brand outcomes.

Benefits of FT Outcomes
By working to outcomes, the FT can help advertisers:

1. Ensure that campaigns on the FT are more effective at achieving brand goals
2. Reduce any wasted advertising spend
3. Have reporting outputs that can support internal conversations about the effectiveness of marketing campaigns

Types of FT Outcomes
Frequency optimisation | Attention | Multi-product solutions.

Why FT Outcomes?

1. Ensure that campaigns on the FT are more effective at achieving brand goals.
2. Reduce any wasted advertising spend.
3. Prove campaign effectiveness via tailored reporting insights.

To find out more about FT Outcomes including:

• Frequency and why the FT’s frequency optimisation solution unique?
• Attention and the technology used by the FT to offer advertisiers a pre-optimised attention solution

Please get in touch using the form below.