In a world where everyone can create content, why do only some voices influence decisions?

AI has dramatically lowered the barriers to publishing, while many brands are beginning to sound increasingly alike. Standing out is no longer simply a question of saying more. It's about saying something people are willing to trust.

Join us for Media Matters at the FT as we explore the new dynamics of trust, credibility and influence, and what they mean for brands seeking to build stronger relationships with increasingly discerning audiences.

We'll explore:

• What makes brands distinctive and credible in today's media landscape
• How credibility is built differently across audiences, platforms and environments
• The evolving roles of brands, leaders and subject-matter experts in building trust
• How AI is reshaping credibility, influence and brand communications
• Practical implications for marketers seeking to build lasting trust and influence