FT Audience Barometer Volume 5
Access InsightsFT Audience Barometer Volume 5
Welcome to a very special edition of the FT Audience Barometer! In this 2024 year in review, we take a look back at the last 12 months and explore how audience sentiments have evolved across key topics such as economic resilience, industry outlook, space tech, AI and beyond.
A preview of the insights:
- A hefty majority of readers believe global democracy took a hit in 2024.
- In the year of elections and conflict, faith in economic conditions has remained remarkably steady.
- With readers seeing huge untapped potential, interest in space technology is soaring.
- Business confidence holds firm in the technology sector.
- ‘Cost cutting’ dominates company priorities, whilst AI strategy takes a backseat.
Dive into the details as we unpack the audience insights that shaped a rather turbulent year.
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