FT Audience Barometer Volume 5

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FT Audience Barometer Volume 5

Welcome to a very special edition of the FT Audience Barometer! In this 2024 year in review, we take a look back at the last 12 months and explore how audience sentiments have evolved across key topics such as economic resilience, industry outlook, space tech, AI and beyond.

A preview of the insights:

  • A hefty majority of readers believe global democracy took a hit in 2024.
  • In the year of elections and conflict, faith in economic conditions has remained remarkably steady.
  • With readers seeing huge untapped potential, interest in space technology is soaring.
  • Business confidence holds firm in the technology sector.
  • ‘Cost cutting’ dominates company priorities, whilst AI strategy takes a backseat.

Dive into the details as we unpack the audience insights that shaped a rather turbulent year.

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